Before The 2010 Election Campaign

The period for filing of certificates of candidacy for the Philippine 2010 elections ended on December 1, 2009. Then, the national election campaign starts on February 9, 2010 while the local campaign starts on March 26. The advantage of local candidates who are standard bearers of national political parties over independent candidates is that they can visit communities already in February to campaign for national candidates. The Supreme Court in a decision has just decriminalized pre-mature campaigning. One is liable for election offenses only if committed during the campaign period. Of course, crimes related to election such as the November 23, 2009 heinous Maguindanao massacre are covered by particular laws in our penal system and even by international laws at anytime because the savagery committed against the women and men are crimes against humanity and particularly if ( Heavens forbid !) a remedy or appropriate penal sanctions cannot be had in this country. Anyway, the Supreme Court decision decriminalizing pre-mature campaigning also means that television infomercials of candidates are not banned. The reason cited is that it is part of our freedom of expression guarantee as enshrined in our constitution. Of course, who has access to media and mechanisms of communications are another matter. So, before the start of the campaign period, candidates can communicate but must not campaign and never invoke the word VOTE or the like. This includes greetings for the holidays in billboards posted in one’s private property or with the permission of the owner of a private property which does not belong to the candidate.

I have been observing some slogans and prominent infomercials and let me do a paraphrasing here of their core messages. Slogans and messages have been crucial in the past. The “ERAP PARA SA MAHIRAP” ( Erap Estrada is for the poor) worked magic with the masses before. Mar’s ( Roxas) “Mr. Palengke” ( Mr. Wet Market ) also struck positively with the viewers. In the current crop of infomercials, the message of NOYNOY’s “Hindi Ka Nag-iisa” ( You are not alone) is in a few words about HOPE and the imperative to continue the struggle as a community or nation. But, others are asking, “ where is the platform?” Which is why, there is a newer version of this television infomercial with a voice over that purports to impart the core message about what the issues are. The Villar infomercials have had plural messages since it started but the main message is : the poor boy who hails from the slums of Tondo, Manila made it but still has empathy with the poor. Critics’ monicker for the old infomercial “SIPAG at TIYAGA” ( industriousness and steadfastness) of Senator Villar is “C-5 at Taga”.
( in reference to the issue of whether there was a double entry in the General Appropriations budget pertaining to the project for the circumferential road called C-5) The Gibo Teodoro infomercial is basically saying to the viewers : I am here and offering to be of service and I have “ talino.” ( intelligence) One big billboard in Davao City says GMA Cares and a vandal wrote “ Pag sure Oy.” ( Hey, please be sure) A friend of mine who does not like to hear the popular expression “ Pag Sure Oy” is suddenly in love with these words in reference to PGMA.


Our change politics movement (CPM) has compiled a list of activities that candidates and supporters can do at anytime and before the campaign period. The CPM list of activities that can be done at any time based on our election law include "publishing results of surveys if favorable, asking media to write columns on favorable results of surveys, using campaign gadgets, gear and apparel on one’s own personal property, expressing supporters’/volunteers’ own belief/opinion on issues, qualifications, programs of government, using supporters’/volunteers’ own alternative media (e.g. Facebook, Multiply, Friendster, Twitter, SMS) to express support/belief/ opinion, using home-made or personally created campaign paraphernalia without words vote for.”

In turn, the CPM list of activities, after filing of candidacy and before the campaign period include "distributing campaign literature or materials but avoiding keywords that may be construed as expressly soliciting votes such as the word “VOTE,” distributing campaign paraphernalia, gear and/or apparel for use by supporters like shirts, caps, calendars, umbrellas, pins, lanyards, baller IDs, jackets/vests, but avoiding keywords that may be construed as expressly soliciting votes such as the word “VOTE,” putting up and maintaining accounts in Facebook, Multiply, Friendster, Twitter, etc. through supporters, but not the candidate, and adding and/or accepting invitations from as many friends or contacts as possible and regularly update posts and status messages expressing opinions or commentaries on the qualifications, programs of government, etc. "